Old sneakers models from 50 years ago are popular again

wear the old basketball models again

Whether they are a sport enthusiast or not, many people prefer to wear the old basketball models again

As a consequence, brands do not hesitate to bring out their old sneakers models, unknown to young customers.

The prices, on the other hand, are still very current.

Let's start this reminiscence of old times with an exciting history. At just 18 years old, and with her first salary in her pocket, the young girl met by our team  the oldto give herself a little gift. This is a brand new pair of sneakers, although the model is over 50 years old. These shoes from the past, which have become iconic, are back in the Adidas France brand, as we can see in the report above.

No more innovation at all costs, the strategy of this textile giant now consists of digging through its old catalogs, to reissue its greatest hits. Its communications director, Christophe Mazel, presented an old sneaker model that dates back to the 1980s, once worn by Bob Marley, in the football games that the reggae giant liked to play with his group, the Wailers.

Why many people prefer to wear the old basketball models again?

We have to be honest and admit that although they did not have streamlined shapes or were studied for a long time before being manufactured and offered on the market, these basketball shoes were very comfortable. Their great quality was that they supported the ankle and protected it against unwanted accidents caused by uncontrolled jumps and landings. They were inseparable from the dowry of basketball players, hence the name by which they were very well known

A profitable strategy

This is not the only model initially intended for sports practice. Some trendy old sneakers models are in fact those worn by athletes on the athletics tracks at the Munich Olympic Games in 1972. After a difficult year in 2023, the updating of these models allowed the brand with the three stripes to bounce. Plus 13% in sales this year, even if nostalgia has a price: 120 euros for this vintage model.

Opportunities at a great price

Nike, Puma, or Converse are also getting into it, it's the big return of retro sneakers. Only by hearing these marks of tradition we do have a first answer regarding why many people prefer to wear the old basketball models again. Second-hand models already worn several decades ago, and carefully refreshed by Axel Gout, founder of the store. Especially since, according to him, the reissues have greatly lost quality. He demonstrates this by presenting a Stan Smith sneaker from 1992 in green, and its 2021 replica in red.

Axel then takes us into a second room, the pride of this enthusiast, where he stores pairs over 40 years old, never worn this time. He even has a few old sneakers models from the French brand Noël, which has disappeared for years. A fate that Diadora escaped at the last minute, a brand from the 80s that you may have forgotten, but that the greatest sportsmen of the time wore.